Estee Portnoy

Estee Portnoy is a Senior Vice President of Jump Management, Michael Jordan’s Family Office and is the primary point of contact for the day-to-day marketing, media relations and philanthropic activities for the NBA Hall of Famer. In her more than 26 years with Jordan, she has helped to manage and grow Jordan’s brand, working with companies including Nike, Gatorade, Hanes and Warner Bros. In 1997, Portnoy was part of the team that advised Jordan on the launch of Nike’s Jordan Brand and today is a member of the Jordan Brand Advisory Board.

Portnoy is an Executive Producer of 2020’s Emmy Award winner for Outstanding Documentary, The Last Dance, a 10 episode docuseries chronicling the Chicago Bulls and Jordan’s rise during the 1980s-90s. She serves as a Member of the Office of the Chairman of the NBA’s Charlotte Hornets, of which Jordan is an owner, and is a minority investor in the Washington Spirit of the National Womens Soccer League (NWSL).

Portnoy is a 1989 graduate of the University of Michigan, and received her MBA from the University of Maryland in 1996. She serves on Hillel International’s Board of Directors, The University of Michigan Sports Business Advisory Board, is a past Chair of the International Board of Directors of BBYO, and is the co-founder of KEEN USA, a sports program for children with disabilities. She and her husband, Elliott, reside in Telluride, Colorado with their three children, Joshua, Noah and Daniela.

< Back